"I started designing clothes of ethnic style… At the same time I'd also design coordinated jewelry for my clothing. Seeing my creativity, friends encouraged me…."

Dear Novica Customers,
Very sad news has reached us. Jewelry artisan Priya passed away May 5, 2007, suffering from a brain tumor detected too late for treatments to save her. Priya is survived by her husband and 13-year-old son. The family is devastated. As Anvita of Novica India describes, "Priya was so active and dynamic, always doing more, trying something new, as if she wanted to gather experiences beyond her destined years. We are all feeling the loss of a beautiful soul ...

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